Mindblown: a blog about philosophy.

Death of the persona: Embracing AI-driven personalization It’s time to harness real data and make a real impact. In the evolving landscape of product design, the rise of AI-driven personalization challenges the traditional use of personas. While personas have long served as a valuable tool for understanding user needs and behaviours, user dynamic and ever-changing nature […]

Embracing a systemic, regenerative, and inclusive mindset to be part of the solution, not the problem. »Design is at the nexus of Theory and Practice.Design is where art and science meet.In fact, it integrates information from almost all the disciplines into which we have separated human knowing and doing.« Wahl, D. C. (2016: 130) The Power of Design Design […]

Disrupting the status quo in design. Punks in love, Credit: Patrick, CC BY 2.0 , via Wikimedia Commons Polished interfaces and seamless experiences dominate the design landscape. UX design has, in many ways, become too safe. We prize consistency, accessibility, and user-friendliness — values that are crucial to creating good products. But is “good” enough? Have we, in the […]

7 tips for creating the worst design story titles from a UX writer. Continue reading on UX Collective » A basic quality tool for problem solving Showcase and explanation of a simple but powerful problem solving diagram to manage both simple and complex cases individually or with large teams An example problem solving diagram. Mapping the problem-solution […]

Guiding questions for greater impact. When I left IDEO earlier this year, I decided to focus my attention on diving deeper and expanding wider in the area of design for environmental and society change. I dream of a future where everyone flourishes — people, communities, and the planet — and I believe that design can play a role in moving […]

Get with the times. Photo by Michelle Tresemer on Unsplash Part of a designer's role is crafting intuitive, user-friendly experiences. You'll hear the word "delight" thrown around a lot. We want to "delight" the user in every experience we create, using our design superpowers to influence customer behavior (like, you know, buying stuff!). So, where has all the […]

Part 5: Performing validation Continue reading on UX Collective » Using games as a metaphor, this article combines personal insights and an analysis of studies to explore how values shape our approach to work, feedback, and collaboration, offering practical strategies to create a more cohesive and growth-focused team environment. Photo by Zetong Li on Unsplash As […]

Using games as a metaphor, this article combines personal insights and an analysis of studies to explore how values shape our approach to work, feedback, and collaboration, offering practical strategies to create a more cohesive and growth-focused team environment. Photo by Zetong Li on Unsplash As a designer, my mind is constantly buzzing with ways to […]

What’s changed since 2022? Personalisation, animation and speed. Continue reading on UX Collective » This story is about my ongoing inquiry into lines. If we’re so deliberate about what makes a product minimally viable, shouldn’t we also consider what’s minimally necessary for innovation and technology to operate within the limits of our relational obligations? This story […]

This story is about my ongoing inquiry into lines. If we’re so deliberate about what makes a product minimally viable, shouldn’t we also consider what’s minimally necessary for innovation and technology to operate within the limits of our relational obligations? This story is about my ongoing inquiry into lines. Lines mark paths between points, establishing direction and […]