Mindblown: a blog about philosophy.

From theory to practice Continue reading on UX Collective » Strategic considerations when crafting AI experiences that drive material improvements for customers. With everyone rushing to create AI experiences, are products truly hitting the mark? As UX leaders, it’s a privilege to shape product direction. Part of that means thinking about how AI shows up […]

Apple’s new design language blends science with design. But how is it bonding with the iOS we know? Continue reading on UX Collective » In a nutshell? It’s a bit scary. But full of possibilities. For now. Content design is integral to UX. Image: GOV.UK Last year I asked a very direct question: can AI replace content […]

Apple’s Opinionated Design principles are a thing of the past. Enter the world of reckless customization. Continue reading on UX Collective » We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands […]

We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better. Image generated using Chatgpt Jam-packed decisions Imagine standing in a supermarket aisle in front of […]

How designing for employees vs. customers transforms your daily UX work. Continue reading on UX Collective » Tech buzzwords are so snazzy, aren’t they. A general sending a first wave AI robot army into battle. Created by AI Tech buzzwords are so snazzy! Move fast and break things, machine learning, internet of things, big data, blockchain, pivot […]

Tech buzzwords are so snazzy, aren’t they. A general sending a first wave AI robot army into battle. Created by AI Tech buzzwords are so snazzy! Move fast and break things, machine learning, internet of things, big data, blockchain, pivot to video! All of them are evocative and creative and have lead to me day drinking! As […]

Shopify has removed UX from their titles, but at what cost to user-centred design? Continue reading on UX Collective » At WWDC 2025, Apple introduced Liquid Glass and broke key design rules and principles. Will it hurt usability and accessibility? For years, Apple’s Human Interface Guidelines (HIG) was a bible for software designers. It was […]

The more we let devices optimize us, the less we trust ourselves — until the line between decision and suggestion is all but erased. Custom image by Ana Nieves As a lifelong Star Trek fan, I’ve always been fascinated by how the show reflects — and even predicts — our world through speculative storytelling. Talking computers, tiny communication devices, and holographic environments were […]

Weekly curated resources for designers — thinkers and makers. “There are two choices: designed to meet a price point on a certain schedule to make the design cheap as we hoped, or you can try and design something that genuinely attempts to move the species on. What used to depress me was this sense that we are solving a […]

AI isn’t making UX worse. Sloppy designers are. This image was generated by Copilot. Recently, a partner sent me an image to use on a client site. At first glance, it looked like another rough AI mockup. But then we looked closer. The image had started as a photo taken by a well-known photographer, someone with […]